One of the hardest things to do with any business is to find the right look – that something different – that something that will stick in the minds of all who see it – and something that states clearly and easily who you are. I’ve had a lot of feedback – mostly positive – about the image I’ve been using, but last night I had a sudden inspiration for a new look. The colors are the same, but through inversion, the theme is brighter. The image is direct and immediate. Unlike the one I’ve been using that I’m sure you’ll be struggling to remember already. And some didn’t even see what it was. And… I need new business cards anyway, so I thought I’d give it a go. Check the new branding here on the blog, as well as the main site of course at http://njw.ca.
And as always – let me know what you think! Meanwhile, join my RSS feed and stay up to date with the latest changes.